Head of Data & Information

Rameez
A. Chowdhery

Turning complex data ecosystems into commercial advantage — across beauty, luxury fashion, and retail.

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GTM AnalyticsGEO StrategyField ForceCRMMedia MeasurementData GovernanceAI/ML
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Go-to-Market Analytics◆GEO Share of Voice◆Field Force Effectiveness◆Media Measurement◆Data Governance◆Commercial Intelligence◆Beauty & Luxury Retail◆CRM Strategy◆Go-to-Market Analytics◆GEO Share of Voice◆Field Force Effectiveness◆Media Measurement◆Data Governance◆Commercial Intelligence◆Beauty & Luxury Retail◆CRM Strategy◆
30%
Field Force Effectiveness Lift
via doctor potential targeting
#1
GEO Share of Voice
Led competitive measurement & strategy
10+
Years in Data Leadership
Beauty, luxury fashion & retail
360°
Commercial Analytics
GTM · CRM · Media · Field · AI
Areas of Expertise

Data that moves
the needle

◈
Go-to-Market Analytics
Translating data into commercial strategy — market share, competitive positioning, and revenue-driving insights across retail and luxury.
◉
Generative Engine Optimization
Pioneering GEO measurement frameworks that track share of voice across AI-generated results, giving brands a competitive edge in the new search landscape.
◫
Field Force Effectiveness
Advanced targeting models built on doctor potential and market opportunity data — delivering measurable performance lifts for sales organizations.
◐
Media Tracking & Measurement
End-to-end media attribution and CRM analytics connecting spend to outcomes across channels, from paid media to retail floor.
◑
Data Governance & Tools
Building the data foundations that make AI actually work — governance frameworks, tooling strategy, and scalable infrastructure.
◒
SEO & Digital Strategy
Integrating organic search intelligence with broader commercial analytics to inform brand visibility and share-of-voice decisions.
Selected Work

Case Studies

View All Work
GEO StrategyBeauty Retail

Building the First GEO Share-of-Voice Framework in Beauty

Achieved #1 competitive position in AI-generated brand mentions

Read Case Study→
Field ForceLuxury Retail

Targeting Model Drives 30% Field Force Effectiveness Gain

Restructured rep deployment using doctor potential & market opportunity scoring

Read Case Study→
Commercial AnalyticsBeauty

Unified GTM Data Model Across 12 Market Segments

Single source of truth enabling real-time go-to-market decisions

Read Case Study→
Perspectives

Latest Insights

All Articles
May 2025
GEO

Why Every CDO Needs a GEO Measurement Strategy Now

Generative AI is rewriting search. Here's how to measure — and win — share of voice before your competitors figure it out.

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Apr 2025
Data Strategy

The Commercial Analytics Stack for Modern Retail

From CRM to media tracking to field force — how to architect a data ecosystem that actually informs decisions.

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Mar 2025
AI & Governance

Governance Isn't Blocking AI — It's Enabling It

The CDOs moving fastest on AI are the ones who built the data foundation first. Here's what that looks like in practice.

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Get in Touch

Let's build something
data-driven

Whether you're looking to build a data strategy from the ground up, improve commercial analytics, or understand your GEO position — I'd like to hear about your challenge.

Emailhello@rameezchowdhery.com
LinkedInhttps://www.linkedin.com/in/rameez-a-chowdhery-3a437658/
Based InNew York, NY United States